Stacy Piket, Founder

Stacy Piket

For the last decade, Stacy was a Partner and the Chief of Experience for VSC Consulting, an award-winning Silicon Valley PR and communications agency.  As the first employee to the agency, Stacy ran business administration, marketing, people operations, and overall agency experience where she scaled the company from 0 to 100s, both on the staff and client sides of the equation. 

Stacy worked with over 300 early and mid-stage companies backed by top-tier venture capital firms to build communications strategies that spanned from consumer to enterprise technologies.  On the consumer side of the business, she worked with Tile, Kik, Poshmark, Flywheel, Osmo, Molekule, Siren, Tonal, and Nanit while the enterprise practice serviced high profile companies in adtech, fintech, retail, SaaS, and healthtech/biosciences.  During her tenure at VSC, clients experienced dozens of exits/IPOs which totaled over $40B through the positioning, messaging, and PR results created by the agency.

 

Stacy also co-founded VSC's Wareness Studio in 2013, a marketing accelerator and seed investment fund pioneering a new go-to-market communications model for early-stage hardware, consumer products, AI, and Automation companies.​  

The combined experience she created at VSC resulted in multimillion-dollar company growth, hundreds of client awards, several Bay Area's best places to work recognition, and the agency's ability to maintain one of the PR industry's highest client retention rates.   

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Wheel Welcomes Stacy
Stacy CAMERON Piket
Founder & Chief of Experience 

Before VSC, Stacy was the Brand Marketing and Promotions Manager at Sony's Entertainment Complex, Metreon, in downtown San Francisco. In this role, she was responsible for developing and implementing hundreds of celebrity, gaming, and experience-based marketing events. 
 
As part of the team responsible for building the Metreon brand into a showcase platform for Sony, Stacy also had the unique opportunity to create on-site experiences for company properties such as Columbia Pictures, Sony Online Entertainment, Sony Music, TriStar Television, Sony Electronics, Playstation, and The Game Show Network. These events included movie premieres, stunts, promotional pop-ups, product launches, multiplier gameplay events, casting calls, and celebrity appearances.

Stacy also co-created and managed Studio105, a series of intimate alternative music concerts, with Bay Area alternative radio station, LIVE 105. She created the experience for the stage production, hospitality, and venue logistics for over 30 "Studio Sessions," including artists such as Coldplay, Radiohead, and The Killers.

Previous to Sony, Stacy held event management roles with The Northern California Human Resources Association (a division of SHRM) and the corporate and venture capital event agency, Wilson West. 

She found her passion and details focused approach for creating experiences in her early career when she worked at Bay Area hotels and boutique bed and breakfasts in Carmel by the Sea.  This led to her credential in hospitality management from Golden Gate University.

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Behind the scenes her entire career, Stacy has been developing lifestyle-driven properties with her family and has renovated, designed, and optimized living spaces for over 35 homes (they had done 20 before she was 18!). As a result, she developed an unparalleled eye for creating customized spaces, remodeling older homes, and building entertaining experiences with all her properties. The home design environments she has brought to the market received multiple offers and sell for above asking when listed for sale. 

In addition to property development and renovation, Stacy is also an experienced home stager. She has worked with Vanguard, Coldwell Banker, Sotheby's, and VHR Design lending her interior/exterior design perspectives to stage, refresh, and maximize the listing potential for homes in the North Bay market.

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Stacy brings her passions and professional talents to all her daily pursuits.  Stacy is a loving mother, diehard metal fan, drummer, home chef, and experience concierge to her friends and family,

 

She lives in Marin County with her daughter Cameron, son Collin, and their ferocious feline, Sparkle.  Stacy is also actively involved in her home community and local school systems contributing her experience-based approach as they evolve for COVID-19.